I actually wanted to be a games designer when I was younger.
After learning to code websites in my late teens I became fascinated with the world of the internet.
In 2005 I joined a company to manage their website and in the 4.5 years I was there, helped add millions to their growth through Conversion Rate Optimisation and SEO.
Disaster then struck in 2009 when I was made redundant due to the global crisis. Weeks and Months went by and no one was hiring. I fell into depression, only saved by my wife who'd also only recently given birth to our 2nd child.
It's after this that I decided I needed to set my own path and not work for others.
In 2010-11 I created a million dollar Affiliate Marketing business, only to have lost it all by the middle of 2012 - I was over confident and took my eye off the ball, losing out to changes Google made to organic search.
Fighting depression helped to make me more resilient this time around, but it was hard to be set back, again.
I contracted again in various roles before I made the breakthrough with Facebook Ads in 2014 after lots of mistakes and learnings two years prior.
After helping companies make millions after that, I started an agency, SM Commerce which now serves clients across North America and Europe including Canon, Fitlife.TV (Organifi) and others.